Who Reads eBooks?

random house ebooks

Recently, Random House shared some of its insights into ebook reading habits: (“Who Reads eBooks?”). Younger, well-educated, higher-income women seemed to represent a healthy slice of the ebook reading population. I was surprised at how strong a source word-of-mouth (81%) remains for ebook discovery —

“Over a fifth of American adults have read an eBook. EBook consumers are likely to be book enthusiasts who read across digital and print formats. Most eBook consumers are women, are younger than forty-five, have college degrees or have had some college education, and have upscale incomes. EBook consumers are over 20 percent more likely to have household incomes over $100,000 per year than non-eBook consumers. Preferred genres include mystery/suspense/detective fiction, general fiction, and romance.

When compared to all Americans ages sixteen and up, they tend to rely more heavily on word-of-mouth (81 percent versus 64 percent for all Americans ages 16+) and bookstore staff (31 percent versus 23 percent for Americans ages 16+) for book recommendations.”

Here is the infographic breakdown below, and you can click on the image for more information from Random House.

random house: who reads ebooks?

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I run the ThinkLab at the University of Cambridge, and research digital habits, productivity, and wellbeing.

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