What Google Play Means for Google eBooks

Remember Google eBooks? In an iTunes-ish move, Google has combined eBooks, with the Android Marketplace to create Google Play.

We’ll see what the longer-term effects might be — but the immediate consequences appear to involve a Google eBooks vs. Kindle Deal of the Day price war. Per the Huffington Post: “Google Play And Amazon Involved In Price War Leading To Amazing Deals On EBooks” —

“Google has launched a new entertainment service with amazing deals on high-profile ebooks and music — deals that Amazon has quietly matched.

Google Play is a single online store selling movies, Android apps, music and ebooks. Bringing together a series of pre-existing online stores, the service launched yesterday by announcing a week of 25 cent deals on big-name music, book and movie titles, many of which, including those on ebook editions of “Extremely Loud and Incredibly Close” and “Fight Club”, have been matched by Amazon.”

MobyLives has some good insights on Google eBooks, “Google re-thinks selling ebooks … again …” —

“The message is clear: Books are just one type of content that Google sells, and the company wants to offer them as part of an iTunes-like ecosystem rather than as a separate storefront.”

A Wired report says it’s not only about being like iTunes, but being like Apple AND Amazon, and even Microsoft (remember them) in that Google Play is … cloud-based.

Of course, Google also immediately got a taste of what it was in for in this particular war: Owen notes that Amazon immediately “dropped the price ofExtremely Loud and Incredibly Close to $0.25.” (And we all got a taste of what Barnes & Noble might be in for, too — the Nook edition is still $7.03.)”

The 25¢ deals are scheduled only through this week (hopefully they keep it around for longer). But hey, Fight Club for 25¢? Sweet.


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I run the ThinkLab at the University of Cambridge, and research digital habits, productivity, and wellbeing.

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