Infographic: The Evolution of Publishing

From Melville House (“Infographic illustrates publishing’s demise, er, evolution”).

It’s a little light on the first few hundred years of the publishing history, and the Coca Cola inclusion at the end is sort of weird, but we can overlook it. We do like infographics. If nothing else, it does make pretty clear just how much dramatic change we have experienced in the past ten years:

“Granted, the graphic focuses more on content and digital publishing than publishing of the book industry variety, but what’s important to recognize is that more and more, as digital platforms and business models become ubiquitous, what applies in a digital-only realm most likely applies to an industry whose production includes content creation and marketing, even if the bread and butter is still earned from publishing physical books.”

Click the image for a larger version.


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I run the ThinkLab at the University of Cambridge, and research digital habits, productivity, and wellbeing.

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